Zulily celebrates its 2013 IPO.
Zulily celebrates its 2013 IPO.

Zulily, the fast-growing e-commerce powerhouse, isn’t slowing down.

The Seattle company announced today that it plans to open an 800,250 square-foot fulfillment center in Bethlehem, Pennsylvania — marking the third major distribution and warehouse facility for Zulily in the U.S. The company also operates facilities in Ohio and Nevada. Earlier this year, Zulily inked a lease for a 700,010 square foot facility in McCarran, Nevada, a facility with room for roughly 1,600 people.

Opening in Bethlehem will give Zulily a beachhead on the East Coast, potentially speeding up delivery times of products. That’s been an ongoing headache for Zulily, which can take longer than a couple of weeks to delivery clothes, toys, home decor items and other products. (See earlier GeekWire story: Women aren’t pregnant forever: Zulily grapples with slow shipping times).

The lease is for 86 months, just over seven years, with an annual base rent of $3.7 million. The company hinted that an East Coast facility was in the works.

“We are really making sure we have the capacity for future purchases,” said Zulily CEO Darrell Cavens in a conference call last month.

Zulily offers a daily shopping experience for moms, selling a wide variety of products. It now has a market value of $4.3 billion, with revenue growing 97 percent to $285 million during the second quarter.

Editor’s note: Zulily chairman and co-founder Mark Vadon will participate in a fireside chat at the GeekWire Summit on Oct. 2. Details and tickets here

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