Donuts continues Internet land grab, launching .fail, .toys, .WTF and other domains

donuts-logo-headerWant to register tech.expert? It could be available for purchase on May 7.

Donuts, the Bellevue-based domain name registrar, is continuing the rapid expansion of its portfolio of new top-level domains (TLDs) this month by making 13 new swaths of web property available to interested buyers, including .expert, .foundation, .cruises and .condos. In addition to that, trademark holders will be able to pre-register 11 new domains, including .wtf and .pictures with the company.

icannlogoThose upcoming launches mean that Donuts will have over 100 new TLDs for sale through its partners like GoDaddy and Tucows by the end of the month, marking it as a major player in a massive internet land-grab. The avalanche of new domains comes after International Commission for Assigned Names and Numbers (ICANN), the international body responsible for overseeing the internet’s domain name system, decided to open up new TLDs other than old favorites like .com and .net.

To take advantage of the expansion, Donuts raised $100 million in 2012 in order to fuel its ambitions, and followed that up with a second round of investing last year that doubled the company’s available capital, though Donuts didn’t provide the total amount it raised.

All that funding seems to have paid off: according to Donuts, it has registered approximately 500,000 of the more than 630,000 domain names using new TLDs.

Not everyone is happy about the TLD expansion, though. Senator Jay Rockefeller sent a letter to ICANN earlier this year complaining about the potential creation of .sucks, a TLD Donuts has applied for, along with Mercer Island-based Top Level Spectrum and Vox Populi Registry, a subsidiary of Canada-based Momentous, Inc.

  • Max Burrito

    gTLDs are .LAME

  • Slaggggg

    Frustrating how all these new gTLDs have basically no benefits for end-users, but make businesses pay through the nose to register their names on an incredible new array of TLDs. Hard to see this as anything but an astonishing global shakedown.