The app’s streaming catalog of 420 movies includes Pixar’s offerings and the films in the Marvel Cinematic Universe, like The Avengers and Thor. The launch of the app coincides with the digital release of Disney’s hit film “Frozen.”
While the app is free to download, users will have to pay $19.99 for every movie they want to watch in the app, though any purchases they make will also be added to their iTunes library. In addition, any movies that users have previously redeemed through codes included with Disney movies since 2008 will be automatically added to Disney Movies Anywhere.
It’s a lot like Ultraviolet, the streaming and digital download system used by other movie studios, which Disney hasn’t taken part in. While Disney has partnered with Netflix in the past to offer online streaming of some of its movies, streaming through Disney Movies Anywhere is only on a per-movie basis.
As an incentive to get the new app, Disney is offering a free copy of “The Incredibles,” Pixar’s award-winning film about a superhero family, to anyone who signs up for the service and links their iTunes account.
Disney Movies Anywhere is available from the iOS App Store.