There’s plenty of skin in GoDaddy’s upcoming Super Bowl campaign, but not in the way you’d expect.

The company this morning released a sneak peek of one of its upcoming Super Bowl ads — breaking with tradition under the leadership of new CEO Blake Irving, the former Microsoft and Yahoo executive. Irving has vowed to move away from the over-the-top objectification of women that long defined the company’s ads during the big game.

The ad, featuring a bunch of male bodybuilders and Danica Patrick in a muscle suit, promotes GoDaddy’s online services for small businesses. Check it out here, and let us know what you think in the comments below.

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  • otis

    am I the only one who questions why they make such a big hoopla over danica Patrick when she isn’t that great at nascar? I mean, she isn’t terrible, but I don’t think she’s worth an entire ad campaign. and I get it, godaddy does it because she’s hot, but it she? I can think of plenty of hotter girls if that’s the only qualification.

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