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Scott Moore of Cheezburger

Cheezburger may be best known for fuzzy little felines, and funny photographs of failure. But the Seattle online comedy network led by Ben Huh now has another thing to showcase: profits.

The company — best known for humor sites Fail Blog and I Can Haz Cheezburger — turned a profit during the fourth quarter on both an EBITDA and net income basis all while showing record revenues.

Cheezburger president and COO Scott Moore made the remarks on the GeekWire podcast and radio show, which airs Saturday at 6 .a.m and 7 p.m. on 97.3 KIRO-FM in the Seattle region.

The profitable milestone is a big one for Cheezburger, which hit some bumps in the road last year which caused it to lay off 35 percent of its staff.

Moore, an online news veteran who joined the company four months ago, said that the positive results were driven by product improvements — including features that show the most popular content across the network — and programming enhancements — including the ability to more effectively decipher comedy trends before they go viral.

“Business is great,” said Moore.

cheezburgercupcakeCheezburger attracted more than 10 million unique visitors during the month of December, with daily users and total visits increasing by double digits.

Moore said that Cheezburger is a safe bet for advertisers who want to invest in the humor category.

“There are a lot of humor sites on the Internet that have the T&A-type content, or whatever, and advertisers are going to be allergic to that stuff,” said Moore. “We don’t do that. We are funny, but also smart.”

The business also has benefitted from founder Ben Huh spending more time with advertisers, leading what’s dubbed “burgers and beers” sessions with big media buyers.

Hear more from Moore and what’s up at Cheezburger by tuning into the GeekWire podcast tomorrow here.


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  • Fred Galstrom

    What a joke.

    You layoff or lose more than 40% of
    your staff and then put out press about how you turned a profit?
    Shameful. Does anyone really believe it is about their “programming
    enhancements”? Or maybe just because they cut their expenses in half?

    traffic is lower now than it was in 2010. END OF STORY. Advertisers
    all know this. Simply visit Quantcast and look up Cheezburger Network
    to see for yourself.

    Lies! Tell the truth, Mr. Huh and return some of that investment money with your “profits.”

    • Thomas R.

      I agree with Fred here, it’s a little tacky to trumpet turning a profit when the core driver of that profit is from laying off employees.

      Also the traffic data on 3rd party sites do not reflect a growth in traffic, more of a gradual decline.

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