The Seattle Seahawks weren’t the only ones with a commanding victory last night. Budweiser took home top honors in the biggest advertising showcase (though I’m guessing many folks on the East Coast tuned out of the game after the Percy Harvin touchdown).
According to iSpot.tv’s Super Bowl ad tracker, the top three ads during the big game came from Anheuser-Busch. The Budweiser “Puppy Love” ad took home the top honors, with more than 273,000 social interactions and 3.3 million online views. That was followed by the company’s “A Hero’s Welcome” and the “Zipper” ad.
Microsoft, which aired its first Super Bowl ad during Sunday’s game, didn’t make the top 10. But T-Mobile is faring well — ranking #7 — with its “No Contract” ad featuring Tim Tebow. As of last check, the $3.9 million ad had received 2.4 million online views, and 112,130 social interactions.
My personal favorite, and the ad that seemed to get the most laughs during the Super Bowl party I attended, was Audi’s “Doberhuahua” ad in which a Doberman is crossed with a Chihuahua. It ranked fifth in terms of ISpot’s score.
We spoke to iSpot.tv founder and CEO Sean Muller for the GeekWire podcast this past weekend. You can hear his analysis of the Super Bowl commercials here.