msftswsxproblemsIn what could be described as both a marketing stunt and simply a nice thing to do, Microsoft this weekend gave away its products to SXSW attendees that had both suffered broken smartphones and had their devices stolen.

Microsoft was closely watching the #sxswproblems hashtag in Austin and encouraged those with cracked phone screens or other annoying issues to tweet out their problems.

Many people did:

But Microsoft took this idea to another level when a group of SXSWers had their laptops stolen from a rental home. The victims were part of the annual StartupBus hackathon and had traveled from Florida to Austin on a bus while they created businesses.

Less than 48 hours before the group was set to pitch their ideas in front high-profile judges, the house was robbed.

Microsoft then came to the rescue, supplying the entrepreneurs with new Windows 8.1 tablets:

Bravo, Microsoft.

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  • Falkun

    People get snobby about this, but I love Microsoft.

  • Jeff Fechner

    Have to love Microsoft! They do a great job of taking care of a lot of people, and who wouldn’t love getting a new 8.1 Microsoft Tablet! I would!

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