In what could be described as both a marketing stunt and simply a nice thing to do, Microsoft this weekend gave away its products to SXSW attendees that had both suffered broken smartphones and had their devices stolen.
Many people did:
— Ben Hunt (@benhunted) March 8, 2014
— Diana Hilton (@didiimnida) March 9, 2014
— Shane Reustle (@reustle) March 8, 2014
But Microsoft took this idea to another level when a group of SXSWers had their laptops stolen from a rental home. The victims were part of the annual StartupBus hackathon and had traveled from Florida to Austin on a bus while they created businesses.
Less than 48 hours before the group was set to pitch their ideas in front high-profile judges, the house was robbed.
— Prateek Gupta (@prtkgpt) March 9, 2014
Microsoft then came to the rescue, supplying the entrepreneurs with new Windows 8.1 tablets:
— Windows (@Windows) March 9, 2014