Seattle sure is getting its share of local online apparel startups dropping physical temporary pop-up stores. The latest is from Rivet & Sway, a Seattle startup attempting to change the way women purchase prescription eyeglasses.
Starting Wednesday and lasting through November, the company is placing a pop-up boutique on a tricycle at the Caruh Salon Spa in the Roosevelt neighborhood. The unique three-wheeled shop is designed to show off Rivet & Sway frames.
This is the first time the company has reached into the physical world after debuting online last year. Rivet & Sway was founded by John Lusk, the former vice president of marketing at WhitePages and ex-group marketing manager at Microsoft (Sarah Bryar has since taken over as CEO). It competes against Warby Parker, which has raised more than $50 million.
Rivet & Sway, which takes the first part of its name from Rosie the Riveter of World War Two fame, prices all its frames at $199. The startup is taking a page out of the customer service playbook of Nordstrom, REI and Amazon by allowing customers to test any three frames for free at their home.
Learn more about the company with our Startup Spotlight.