700-nokia_lumia_1520_group-shot_1

Wow, look at that hockey-stick growth for Nokia’s Windows Phones! Yeah, but …

lumiaNokia this morning reported 8.8 million Lumia units shipped in the third quarter, up from 2.9 million in the same quarter a year ago, a solid sign of progress for the company as it broadens its device portfolio in advance of its expected acquisition by Microsoft next year.

But to put things in perspective, the latest data from IDC, also released this morning, shows the challenge that remains. Nokia has yet to break back into the top 5 among smartphone vendors worldwide, and it has been eclipsed by Samsung, which shipped an estimated 81.2 million smartphones in the third quarter, and Apple, which yesterday reported 33.8 million iPhone shipments in the same period.

Nokia sells the vast majority of Windows Phones, and one of Microsoft’s challenges, particularly after the Nokia acquisition, will be getting other smartphone vendors to put more muscle behind its smartphone platform.

Here are the two charts that tell the story …

Comments

  • JimmyCap

    Just out of curiosity…where does HTC stand in that bottom of the page graphic?

  • SilverSee

    “Yeah but…” it’s the trend line that matters.

    Looking at this another way, Lumia sales were 26% of iPhone sales last quarter and growing much faster year over year. Add in the sales of other Windows Phone OEMs, and you have Windows Phone at probably 30% of all iPhone sales for the quarter (and growing).

    At this rate, it’s going to become increasingly hard for Valley pundits to claim Windows Phone is a failure and Microsoft is absent from the mobile conversation. At some point they’ll have to do some actual research to come up with new material. Imagine that.

  • http://www.mainstreetchatham.com/ JimmyFal

    Don’t believe that the negative headlines get more clicks Todd, the glass is half full, c’mon, Nokia hasn’t had a device in the U.S. market for 10 years. Starting from zero, it’s a great start.

  • PrideLand

    Without HTC or an Other shown the percentage are not correct.

  • http://blog.CascadeSoft.net @CascadeRam

    Todd, do you have US sales and market-share numbers for Nokia. It will be interesting to see whether Nokia was able to make it to the top 5.

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