amazonsignage2Amazon and Walmart are gearing up to fight over the massive retail opportunity that is Black Friday the only way they know how: one-upmanship. Each company is offering so many different deals at so many different times, it will make your head spin. Here’s the breakdown:

Amazon has announced that it will be starting its “Black Friday Deals Week” on Sunday, November 24, and will be launching new lightning deals on its site up to every ten minutes from then until the end of Black Friday. The Seattle-based online retail titan also said that it will be allowing customers to purchase gift subscriptions to Amazon Prime for the first time.

Not to be outdone, Walmart said that it will start its own online deals today, and that it plans to start its Cyber Monday deals on Saturday, November 30. In addition, people who buy a product from them online and find a better price at a brick-and-mortar competitor will be able to get a Walmart gift card for the price difference.

Walmart also plans to extend special invitations to users of its mobile app, email subscribers and fans of its Facebook page for an online-only Cyber Monday preview event on Sunday, December 1, which will include “up to 20 of the best Cyber Monday items.” Amazon hasn’t released details about its plans for Cyber Monday just yet.

walmart-truck1While the companies are locked in a tight pricing battle, in its public statements, Amazon has exuded a sort of eagerness about its plans for the shopping season.

“We are heading into the busiest and most fun time of the year for Amazon, with an astonishing number of deals for customers,” Craig Berman, the Vice President of Amazon Global Communications said in a press release.

Walmart, for its part, doesn’t have nearly the same happy-go-lucky spirit Amazon does.

“Black Friday is our Super Bowl and we plan to win,” Duncan Mac Naughton, the chief merchandising and marketing officer for Walmart U.S. said in a press release.

Either way, both companies seem like they’re going to be pulling out all the stops to try and attract as many shoppers as they can. At this rate, November is going to be renamed “Black Friday Month” by 2015.

[This piece has been updated to clarify Walmart’s price matching program.]

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