The Seahawks’ secret weapon: 12th man social media truck firing up fans at Georgia Dome

If you’re a Seattle Seahawks fan that made the trip to Atlanta for today’s big playoff game, you’ll likely be surrounded by thousands of enemy fans.

Not to worry — the 12th man will be with you, social media style.

Seattle-based Curator PR and Cole & Weber partnered to create a social media hub called specifically for the 12th man, the phrase given to the crazy, loud and proud Seahawks fan base. But the firms didn’t stop there.

They also sent a truck to Atlanta with an embedded mobile digital bilboard full of #thevoiceofthe12man posts. It’s currently posted up in the Yellow Parking Lot at the Georgia Dome.

Here are the must-follow Twitter accounts for today’s game, along with a few other tech tips.

  • GG002

    I seriously thought it was a rolling Windows 8 computer at first (well, in the thumbnail)…

    • Todd Bishop

      Same here.

  • Guest

    Congrats to Seattle on the big win! Even though we did not win the American football match, we showed those yokels down in Atlanta why our technology is the envy of the world.