My VloggerFair vlog: How everyday online stars are changing the face of fandom

VloggerFair, the come-one, come-all festival of vlogs and vlogging, kicked off its inaugural run at the enormous Terminal 5 building in West Seattle this weekend.

Could anyone across the bridge hear the screaming teens?

“He signed my iPad,” one middle schooler said after she met one of the day’s biggest draws, vlogger Joey Graceffa. “I freaked out.”

vloggingA mixed group circled the venue on the event’s first day — vloggers big and small, writers and content managers interested in video and gadget and media techies curious to see what all the fuss is about.

But by far the most enthusiastic attendees were the hundreds of teens who lined up to meet their favorite vloggers.

An entourage of starstruck fans followed iJustine, Shay Carl and popular Seattle vlogger Judy Travis around the venue. When Graceffa walked onto the floor from behind curtains Saturday morning, teen girls wailed.

Are vloggers the next generation of rock stars?

I talked with Seattle vloggers Andru Edwards and Judy Travis, plus event founder Chris Pirillo, KING 5 Evening Magazine’s Saint Bryan, former CNN anchor Renay San Miguel, REI social media manager Paolo Mottola, a gaggle of girls and an chaperoning mom to find out.

Naturally, I vlogged about it. Be sure to check it out above.

VloggerFair is Pirillo’s first large-scale event since the long-running Gnomedex conference ended its run a couple years ago. (Hear Pirillo talk vlogging on this week’s episode of the GeekWire podcast.) The event sold out at 1,250 tickets and continues through noon today.

If you decide to enter this world, remember: the word isn’t “friend” or “follow.” It’s “subscribe.”

Edwards, one of the event’s featured vloggers, had a great tip on how to vlog.

“Be yourself,” he said, “but turn yourself up to 11.”

PreviouslyVloggers’ time to shine? Chris Pirillo’s new event will bring YouTube stars together

Mónica Guzmán is a community strategist, freelance journalist and award-winning digital life columnist for GeekWire. You can find her tweeting away @moniguzman, subscribe to her public Facebook posts at facebook.com/moniguzman or reach her via email. See a list of her clients on her website. Also see this archive of her weekly GeekWire columns.