Microsoft’s Windows Phone certainly trails Apple and Android by a substantial amount in terms of smartphone market share, but one Verizon exec thinks the Redmond software giant can cut into that deficit by making moves in the enterprise market.
“We are aggressively supporting Microsoft and [BlackBerry], because those are the next two obvious guys,” he said. “There are some other clouds on the horizon that may or may not come about, some different things that some of the OEMs are trying to do, but timing is tough.”
While Stratton said that both Microsoft and BlackBerry have a “natural path in,” he admitted that it would still be difficult to take business away from the two smartphone kingpins. But he did add that the Android platform is “fragmented,” and “tough for IT professionals to get comfortable with,” while iOS “brings their own problems.”
“Neither Google nor Apple is incredibly focused on the enterprise market,” he said. “That leaves the door open.”
The latest smartphone numbers show Verizon as the leading carrier with 36.3 percent of smartphones sold. The carrier recently began offering Nokia’s new Lumia 928 last month for $100 after a $50 rebate.
According to the IDC research firm, shipments of Windows Phone reached 7 million units in the first quarter, giving Microsoft 3.2 percent market share and placing Windows Phone ahead of BlackBerry, which came in at 6.3 million units, or 2.9 percent market share.