John Stratton

Microsoft’s Windows Phone certainly trails Apple and Android by a substantial amount in terms of smartphone market share, but one Verizon exec thinks the Redmond software giant can cut into that deficit by making moves in the enterprise market.

In an interview with IDG News Service, John Stratton, president of Verizon Enterprise Solutions, said that there’s room for a “third player” to make some noise in the enterprise smartphone space.

“We are aggressively supporting Microsoft and [BlackBerry], because those are the next two obvious guys,” he said. “There are some other clouds on the horizon that may or may not come about, some different things that some of the OEMs are trying to do, but timing is tough.”

lumia928While Stratton said that both Microsoft and BlackBerry have a “natural path in,” he admitted that it would still be difficult to take business away from the two smartphone kingpins. But he did add that the Android platform is “fragmented,” and “tough for IT professionals to get comfortable with,” while iOS “brings their own problems.”

“Neither Google nor Apple is incredibly focused on the enterprise market,” he said. “That leaves the door open.”

The latest smartphone numbers show Verizon as the leading carrier with 36.3 percent of smartphones sold. The carrier recently began offering Nokia’s new Lumia 928 last month for $100 after a $50 rebate.

According to the IDC research firm, shipments of Windows Phone reached 7 million units in the first quarter, giving Microsoft 3.2 percent market share and placing Windows Phone ahead of BlackBerry, which came in at 6.3 million units, or 2.9 percent market share.

H/T Fierce Wireless

Previously on GeekWire: Verizon CEO: Windows Phone will play crucial role in the mobile industry … Windows Phone Diary: 5 things for Microsoft to fix, and 1 for Apple to steal

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  • guest

    Duh. But instead of setting the pace for innovation and forcing the large players to keep up, they can’t even match the pace of dominant incumbent Google.

    • Jason Farris

      I’m curious about the specifics behind your comment. What areas of WP8 do you feel are behind pace in terms of innovation?

    • AdWhois

      WP is ages ahead of Android and better than iOS as well. If you need 10 times duplicates of useless apps then Windows Phone isn’t for you.

  • panacheart

    Although I’m not a fan of WP, it makes sense. WP has long been built as an enterprise device, with the possibility of corporate app signing, Exchange support and remote management. I think WP is more attractive to enterprises than individuals, and MSFT had the enterprise in mind when they built it.

  • Bonita Middleton

    In this blog he has discussed about the future and market share of companies in windows phone.Thanks for providing such a good article.

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