T-Mobile USA isn’t done “shaking up” the wireless industry, and now the carrier is recruiting pop star Shakira to help spread a new message.
Already having introduced two big changes to its service, T-Mobile will hold an event next Wednesday to introduce the third part of its “Un-Carrier” strategy.
With its first phase of the plan, T-Mobile this year stopped offering traditional phone subsidies to consumers and unbundled the cost of the phone from the wireless plan — lowering the cost of the wireless service and reducing the overall bill after the phone is paid in full.
Then, the carrier unveiled a $10/month subscription program called JUMP that lets customers upgrade to new phones more frequently without penalty.
During the company’s earnings call in August, T-Mobile US CEO John Legere hinted that there would be even more new changes coming.
“I’ve made it clear, we’re not done,” he said in August. “Un-Carrier 3.0 is already scheduled, and you can trust it’s going to do two things. It’s going to solve another customer pain point and it’s going to unveil another weakness of the major players, with an inability for them to respond.”
The Oct. 9 ticketed event in New York’s Bryant Park will feature Shakira, though it’s not exactly clear how she’ll be involved. In any case, Legere promises that his competitors will “flip out” after Wednesday’s news.
I can’t wait until other carriers see what we have up our sleeve. They are going to flip out! #Uncarrier
— John Legere (@JohnLegere) October 4, 2013
