Tatango, the Seattle-based group SMS service, today announced the acquisition of Broadtexter, a New York-based entertainment text-messaging marketing platform.

The move brings on an additional 20,000 clients to the Tatango platform, including big names like Reel Big Fish, Los Lonely Boys, Sister Hazel, Candlestick, Big Head Todd and The Monsters. Tatango will also be opening up a second office in New York City.

This is the second acquisition in the past three months for Tatango. Last December, Tatango announced the acquisition of restaurant text messaging marketer HungryThumb.

“Tatango has always seen a lot of opportunity in the entertainment industry, and with the acquisition of Broadtexter, this will allow us to take a larger market share in this fast growing industry vertical,” Tatango CEO Derek Johnson said in this blog post.

Broadtexter customers will have all their information and data moved to the Tatango platform. Here’s an instructional video for those looking for more details.

Tatango allows people or businesses to send unlimited group texts from both their computer and mobile phone for a fee dependent on the amount of phone numbers. CEO Derek Johnson founded Tatango five years ago in his college dorm room and was originally a way for fraternities to communicate via text messaging.

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