A scene from Microsoft’s latest Surface ad.

Looks like those hip new Microsoft commercials are paying off. 

A Reuters poll found that just under 50 percent of 853 people aged 18 to 29 think Microsoft is “cooler” than it was in years past.

The Redmond software giant actually did better than Twitter and Facebook in the coolness department. Only 42 percent thought Facebook is cooler now and 47 percent think Twitter is more rad now than in the past.

As one of those “youngsters,” I definitely have been impressed with Microsoft’s recent ad campaigns. Many of my friends are also fans of the new Surface and Outlook commercials, especially the 90’s nostalgia Internet Explorer ad.

But Microsoft isn’t the coolest cat out there. About 60 percent of the kids think Apple is cooler now than in years past, while 70 percent think the same about Google’s Android.

Other interesting tidbits: 90 percent of the 18- to-29 group say they log in to Facebook every day, 50 percent use Twitter, 42 percent use Pinterest and 32 percent use Tumblr.

So how about you? Do you think Microsoft is more badass than years past?

Previously on GeekWire: Microsoft ad stokes Surface Pro demand amid shortages

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  • Guest

    This headline is inaccurate. The poll didn’t compare coolness between brands, but rather what percentage of respondents thought the coolness of each brand is rising or falling.

    • Taylor Soper

      Hello Guest,

      You are right — that headline was a little inaccurate. I’ve changed it. Thanks for pointing that out, and thanks for reading GeekWire.

  • Guest

    Congratulations to Microsoft! I’m glad to see that Twitter and Facebook are continuing to fade away in favor of truly innovative businesses with actual products to offer.

  • Fred Flinstone

    The headline is *still* inaccurate, Th survey says Microsoft is cooler than it was before, and Twitter is not cooler than it was before, and Facebook is not cooler than it was before. Whether Microsoft is cooler than Twitter or Facebook is not surveyed, but the headline says it is. Seriously, did Microsoft pay for that headline?

    And more interestingly, 90% use Facebook every day, but the number of people who use Hotmail or Live doesn’t rate a mention. Surely there was a survey result for tat question as well?

    So “Youngsters think Microsoft is cooler than Twitter, Facebook” is a totally misleading and inaccurate headline, that was not part of the survey and not what the results indicate.

    • Xeno

      “Seriously, did Microsoft pay for that headline?”

      Congrats on achieving peak stupid.

  • Please Think

    The statement is not supported by the study, “The Redmond software giant actually did better than Twitter and Facebook in the coolness department.” What the study pointed out was that the rate of change was greater for Microsoft over time, than the other companies. This does not mean that the overall perception of “cool” is higher. Journalists serving the public should avoid logical fallacies.

  • http://www.facebook.com/vqnguyen2 Viet Q. Nguyen

    I must be out of the demographic for Microsoft commercials because their 90’s nostalgia ad reminded me of Ask Jeeves. Oh those halcyon days. . .

  • Guest

    Targeting the next generation seems like MS’s best option now that they lost this one to Apple and Google. Kids never think something their parents use is cool.

  • Mark

    Changing perceptions takes a long time and MS’s image is badly tarnished. So these results are at least directionally encouraging. The key won’t be marketing, per se, but whether MS can deliver the stream of innovative products that allowed Apple to have its resurgence.

  • Please Stop

    Wow…this is an awful post, I think I’ll go back to reading TechCrunch.

  • http://twitter.com/luckylou Luis Antezana (luckylou)

    If you have a 10 out of 100 “cool” rating, it’s much easier (and yet still not impressive) to increase your rating by almost 50% and yet still not actually *be* cool, whereas if you’re already at a 80 out of 100 cool rating you can’t really increase much, yet you’re still way cooler than the other brand. The story isn’t meaningful with so little data presented.

  • Josh

    Microsoft is doing a lot more then people realize, for example, they have a $6billion cloud business. Josh / http://www.itspecialist.com

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