What are people going to blab about next on social media?  Seattle startup Blab just raised $1.5 million in new funding to help folks find out. Total funding now stands at $3.25 million.

Blab said its online tools help brands join discussions with their audiences, and help lead them.

“Traditional big data analytics tools are limited to reports on information about what has already happened or the current state of affairs.” said investor Barry X Lynn. “Blab’s Predictive Social Intelligence platform will drive fundamental change to the next generation of big data tools and will make real-time predictive modeling actionable and cost-effective.”

Blab is led by CEO Randy Browning — the former CEO of Publicis in the West — and David Snelling — formerly of MSNBC.com, Microsoft Research and Disney.

Blab is the latest company in the social analytics company to raise cash, following an $8 million investment in Simply Measured earlier this month.

Previously on GeekWireAdvertising vets raise cash for Blab, promises to make Facebook ads more effective

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  • http://www.facebook.com/vqnguyen2 Viet Q. Nguyen

    This sounds like a compelling idea. If you know your audience, you should have a pretty good sense of what they’re about to say before they say it. . .and where they say it. How do you monetize that?

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