Sirqul is off to a fast start.
Sirqul, founded by former Amazon Web Services veteran Rob Frederick, helps catalyze the app development process for brands, agencies and developers. The startup is helping FET launch an all-inclusive mobile commerce platform that enables developers, brands and retailers to push location-based, context-relevant advertising and coupons to users.
“Taiwan is a key market as we expand overseas into the Asia Pacific region,” Sirqul COO David Liu said in a statement. “We value this partnership to power one of the largest, most forward thinking mobile operators in Taiwan and look ahead to the future expansion opportunities into surrounding Asian markets.”
Fredrick describes Sirqul as a beefed up Backend-as-a-Service that offers patent-pending social, mobile, location and analytics solutions.
“We incorporate the basics of BaaS — user management, business logic, push notifications, analytics — and then add engagement modules and themes to enhance the app experience,” he told us last month.
Frederick managed Amazon’s first mobile offerings in 1999, Amazon Anywhere, which led to the launch of Amazon Web Services in 2002. He is Sirqul’s CTO and is joined by CEO Jim Harkins, another Amazon vet.