The latest numbers from comScore networks, released this afternoon, showed Microsoft climbing 0.2 percentage points, to 16.5 percent of the U.S. market. Microsoft’s search partner, Yahoo, fell by 0.1 percent to 12.1 percent of the market, according to the data.
Microsoft has seen Bing’s market share climb significantly in recent years. Microsoft provides the underlying technology for Yahoo’s search engine and search ads, but the partnership between the companies hasn’t paid off like the companies had hoped.
Speaking earlier this week, Yahoo CEO Marissa Mayer, the former Google executive, acknowledged that the Microsoft-Yahoo partnership isn’t meeting expectations in terms of market share or revenue.
“One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other,” Mayer said. She added: “We need to see monetization working better because we know that it can and we’ve seen other competitors in the space illustrate how well it can work.”
Here are the latest comScore stats.