Optify, a Seattle maker of marketing software that laid off its staff and hit the wall in September, has sold its assets and intellectual property in a fire sale. Steve Gerbsman of Gerbsman Partners, who was handling the wind down of the company, confirmed the asset sale in an interview with GeekWire.
He declined to offer other details, including the purchase price or the buyer. Former CEO Rob Eleveld said in an email to GeekWire that the company has “ceased operations and is shut down.” He did not respond to requests for comment on what happened to the company, which raised $2 million in funding last year and another $6.1 million from Madrona and Triangle Peak Partners in 2010.
The company’s Web site is no longer operational, and Madrona did not respond to a request for comment.
“During a company meeting last week, at the end of one of our highest performing months, I received the crazy news alongside many of my co-workers that we were getting laid off,” Chehade wrote in September. “There was complete silence as the news (was) delivered very fast. Despite the financial uncertainty that comes with being unemployed, it was a heartfelt moment for all of us to learn that we had to let go of a great product and a great team.”
Customers also were surprised by the decision. On the same day that news of Optify’s troubles emerged, John Cofie, a partner at the London marketing firm Chesamel Communications, purchased the company’s software package for $750.
“I am astonished that they allowed this to happen,” Cofie told GeekWire. “Companies have certain obligations.”