In a first-of-its-kind move, President Obama plans to sit down with Zillow CEO Spencer Rascoff and talk real estate, fielding questions online from Americans about all their concerns to buying, selling or renting homes.
The event, which will be live streamed at 10 a.m. on Wednesday via Yahoo, is titled: Zillow Presents: A Better Bargain for Responsible Homeowners: President Obama Answers Your Questions.
The event will take place the day after President Obama’s housing policy speech in Phoenix. Rascoff will moderate the discussion, taking questions via #AskObamaHousing. Users also can submit a video question to the president via YouTube, Instagram or Vine.
Zillow declined to offer details on the planning process of the event, or how it came about. But the company last year hosted a Google+ Hangout with Housing Secretary Shaun Donovan.
But the prez is an entirely different ballgame, and this appears to be a huge opportunity for Zillow to elevate its brand even more. (You may recall it is in the midst of a huge national TV ad campaign).
Zillow’s shares soared this morning, whether or not on this news, we do not know. However, the company just topped $93 per share. That means Zillow, which went public at $20 per share in July 2011, is now valued at more than $3.2 billion.
“I’m thrilled for Zillow to host this discussion and help connect U.S. homeowners and renters with the President for a better understanding of how housing policy can impact their future,” said Rascoff in a statement. “Zillow exists to help homeowners, renters and prospective buyers make smarter choices about real estate. As the President tours the country talking about economic policy, and discusses housing in particular this week, this is an apt time for consumers to ask the questions that are important to them. We are excited to be able to use social media to open this virtual roundtable to Americans across the country.”