Twitter co-founder Biz Stone is using Facebook again, after getting some help figuring out the settings, and he has a suggestion for Mark Zuckerberg’s crew: Go premium, or at least freemium.
Stone describes his reintroduction to Facebook in this post and observes, ”In general, the ads on Facebook don’t seem particularly useful or engaging. However, ads on the service are universally tolerated because that’s what makes Facebook free and free is nice.”
He adds, “Anywhoo, now that I’m using it and thinking about it, I’ve got an idea for Facebook. They could offer Facebook Premium. For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too. If 10% percent of Facebook signed up, that’s $1B a month in revenue. Not too shabby.”
It’s a timely topic, given that Facebook will be reporting its earnings on Wednesday, putting the focus once again on its advertising strategy, particularly as mobile usage rises. The company has tested some premium features for users, such as a paid messaging feature, but a full-blown premium membership is something else entirely.
So let’s help Facebook out with some market research. Would you be willing to pay for an ad-free Facebook experience? If so, how much? Vote in our poll below.