optify2Last week, we shared the news with you that Optify, the Seattle maker of marketing software, had hit the wall and laid off most of its employees. We reached out to execs at the Madrona-backed startup, and heard nothing.

Now, a few more details are emerging. The company wrote on its Web site this week that it has “made a strategic decision to maximize value of the assets and Intellectual Property of the company.” Essentially, the company is looking to sell off the remaining assets, and it has hired Gerbsman Partners to “solicit interest.”

“Optify will continue to support its customer base during the “Date Certain M&A Process” and will identify interested parties who will seek to maintain the business model and customer base going forward,” the company wrote.

It’s still unclear why Optify, which last summer pulled in an extra $2 million in funding, abruptly hit the wall. And at least one former employee, customer engagement specialist Alonso Chehade, said in a blog post that it was shocking and surreal.

“During a company meeting last week, at the end of one of our highest performing months, I received the crazy news alongside many of my co-workers that we were getting laid off,” Chehade writes. “There was complete silence as the news (was) delivered very fast. Despite the financial uncertainty that comes with being unemployed, it was a heartfelt moment for all of us to learn that we had to let go of a great product and a great team.”

Optify was founded in 2008 by Brian Goffman and Erez Barak. It raised a $6.1 million round in 2010 from Madrona Venture Group and Triangle Peak Partners, at the time saying that it was tracking more over 100 million Web pages per month in an effort to find new business leads for customers.

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  • Thomas R.

    I think what disappoints me the most to read is how the executives didn’t give their employees any warning. Transparency and communication between management and employees is what creates great businesses. Plus it’s just human decency.

    • Former Optifinian

      It all happened very fast. Sure they could have given us a heads up, but the CEO was working on a severance package for everyone, and the leadership was waiting for that to develop before they told everyone. They told us the same day the details for severance were finialized

  • http://linkedin.com/brandtpage Brandt Page

    I wish my company http://launchleads.com was in a position to buy the assets and technology, from what I have heard, they really did have a good product. So I wonder what happened on the inside that we are all blind too…

    • Adrian Atwood

      If you want everything and more that Optify was offering from a well run company then check out http://www.onmonitoring.com – I have found them to be even better.

      • brendanm58

        Adrian, I don’t think you quite understand the Optify system if you believe the above to be better!

        • Adrian Atwood

          Hi Brenda – Please tell me why you think Optify system is better – as I am yet to meet anything in the world can beat OnMonitoring.com.

          • brendanm58

            Adrian, i am happy for you to educate me, but looking at the OnMonitoring website it appears that the software is just a reverse IP look up tool. Regards, Brendan.

  • http://www.Net-Results.com/ Michael Ward

    Sad times.

    I’ve penned an open letter to the customers and partners of Optify. Please have a look. http://bit.ly/18F03BW

    If any former employees are looking a place to land please get in touch.

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