What’s up at Optify?
From what we’re hearing, the company is on its last legs. Multiple sources informed us on Friday that the company — a maker of inbound marketing software — laid off a number of staffers in advance of a closure.
Chief Marketing Officer Doug Wheeler declined to comment, referring us to CEO Rob Eleveld. Eleveld did not return requests for comment.
Optify raised an additional $2 million in financing last summer, cash that came in just a few week after Eleveld joined as CEO.
We’ve heard from two sources that Optify is in the process of closing up shop. Several employees were laid off this week, and a skeleton crew is remaining to keep things operating, presumably in hopes of an asset sale. A third source told GeekWire that the company’s staff is being let go as part of a sale in which the acquiring company is not keeping the staffers.
Optify was founded in 2008 by Brian Goffman and Erez Barak, and it was backed by Madrona Venture Group and Triangle Peak Partners. It raised a $6.1 million round in 2010, at the time saying that it was tracking more over 100 million Web pages per month in an effort to find new business leads for customers.
The company issued two press release in the past month, and it updated its blog as recently as August 28.
We’ll continue to follow the story, and provide updates on GeekWire as we hear more.
