700-nokia_lumia_1020_27Nokia CEO Stephen Elop, walking around the stage in his trendy yellow shoes, was clearly having fun at the unveiling of the Lumia 1020 in New York earlier today. Forty-one megapixels will have that effect.

But the very last question at the press event made him conclude on a serious note. The question: What is Nokia doing with the Lumia 1020 to get more than AT&T’s normally “crummy” sales and marketing support for its devices? The wireless carrier has the exclusive on the new phone.

Elop, the former Microsoft exec, started by defending Nokia’s decision to try to create a “third ecosystem” by throwing its weight behind Windows Phone, competing against iPhone and Android.

“We stand by that decision because, if you look at the market today, you can see two big competitors. We used to talk about Android as a competitor,” he said. “We now talk about a hardware company (Samsung) as a competitor. That whole dynamic has changed.”

However, he said, one reality of trying to establish that third ecosystem is that you have to work harder to help consumers, partners and the people who sell the phones understand what that alternative is about. That is Nokia’s responsibility, he said.

Addressing the “crummy” part of the question, he concluded by praising AT&T.  “It’s hard work for all of us — and I know we have tough moments — but boy, we’re very pleased that they’re committed and standing behind us every step of the way as we grow with them.”

AT&T President Ralph de la Vega was also at the event, which made that last bit seem less like a statement and more like a plea.

EarlierNokia debuts Lumia 1020 with 41MP camera, available July 26 for $299 on AT&T

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  • Lprd2007

    Elop is amazing. I don’t think I have seen many CEOs with such passion for their products.

    • Guest

      If you consider his product the company itself. He did try to sell Nokia to MS, you know. Elop sure is amazing.

      • Guest

        You act like exploring options for his company is inconsistent with being an amazing CEO. It’s not. A CEO has that responsibility.

        • Guest

          All this great exploring, yet he never gave Android, MeeGo, or Symbian even a chance. He had that responsibility too.

          • Guest

            Why are you attempting to change the subject from your first silly and easily debunked criticism to a new one? He explored all those options, as did Nokia’s board. This isn’t a decision that gets made by a CEO alone. MeeGo ad Symbian were non-starters., Your listing them as if they were viable options undermines any credibility. Nokia had two choices: Android or WP. Elop has provided a fair amount of background regarding why they chose WP.

          • Guest

            Not a change in subject at all, still same topic, common context is Elop is a MS Trojan. And here I thought I didn’t have to spell it out.

          • Guest

            MS Trojan? Congrats on achieving peak stupid. We’re done here.

          • Guest
          • Guest

            No. Just the only one dumb enough to still be promoting it as a working theory.

          • Guest

            Because he couldn’t possibly have run both WP8 AND Android. Any sane CEO would have done that. No, not brilliant Elop. That right there screams Trojan. And it’s a bloody fact that Elop tried to sell Nokia to his former employer MS. Both sides confirmed this. So no theory! Whatever, you just enjoy your life in the Redmond distortion field for now, until living in denial won’t cut it anymore. The respective market shares prove me right.

          • Paul

            Of course Nokia could have adopted both. But there’s no free lunch. It would have required splitting limited engineering and marketing resources across two additional operating systems in addition to the various ones they already had in house. Facing the challenges Nokia was/is, no sane CEO would do that. Nor would any sane board let them.

          • Guest

            I disagree. Of course they would. HTC did just that. Now if you object that this is why they are in trouble, it certainly isn’t because of Android since Samsung also opted for Android and is doing well. Who’s to say that Nokia would have met the fate of HTC and not that of Samsung. The ONLY thing the struggling OEMs have in common is that they run WP8. Similar for tablet OEMs actually if they decided to put all their eggs into W8 (i.e. Dell, HP), whereas ASUS (w/ Android on Nexus 7) and Amazon (Android on Kindle) are doing pretty well. Nokia should have maintained an Android line and let the customer decide. They sure had/have solid hardware.

          • Guest

            When MS shills can’t face reality, they always resort to insult. So predictable.

          • Guest

            When MS trolls pretend to know something about business but can’t defend their criticisms on that basis, they always resort to calling others “shills”. So predictable.

  • Aaron

    I still find it really hard to get a signal with my Lumina 920, on AT&T, at matches at CenturyLink. I am in section 138 which I think John reported a long time ago as a dead section that was supposed to get better!?! Also when there are big crowds at M’s games AT&T’s signal seems to drop. AT&T really is really crummy!

  • Guest

    Get over yourself. It was part of a launch event. Look, we get it. You have this kneejerk need to criticize anything MS or MS related. But why not attempt to actually say something insightful instead of your usual contentless spam trolls?

    • Guest

      Not anything MS related, only the dumb stuff. Just pointing out that it’s embarrassing when older executives nervously pretend to be oh so hip. They just don’t seem to have any style. Hm, where did I hear that before.

      You want something positive? I really like the camera in the 1020, very impressive. Wish they had offered this feature early on.

  • http://www.christopherbudd.com Christopher Budd

    The comments about “crummy” sales makes me wonder: what ever happened with the Nokia plan to spend $25 million to give AT&T staff free phones?


    • Guest

      What difference does it make? Regardless of that plan, the comment was about current reality.

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