Nokia is continuing the media push to get its new Lumia 2520 tablet in the hands of as many consumers as possible this holiday season with a cutesy take on an attack ad.
The ad, entitled “Nokia Lumia 2520: the right tablet” follows the saga of an iPad owner as he becomes increasingly frustrated with his tablet, especially through his interactions with a woman who, it turns out, owns a Lumia 2520. The ad hits many of the same notes Microsoft has tried to hit with its advertising for the Surface, specifically that Apple’s tablet, without a keyboard, is ill-equipped for the day-to-day rigors of work.
It’s worth noting that, as can be expected from advertising, the scenario in the ad isn’t exactly a fair comparison. While the 2520 can be equipped with a Power Keyboard that extends its battery life and adds a physical keyboard to the device, it’s an additional accessory, much like keyboard cases for the iPad, which are produced by a number of third-party manufacturers.
Nokia clearly wants to try and ensure that its tablet will be at the forefront of shoppers’ minds as they seek out gifts for the holidays, and announced last week that anyone who purchases the device through December 2 will get a free Power Keyboard mailed to them. That’s the same accessory that the company is highlighting in this video, and usually retails for $149.
It’s unclear whether the push will work. Critical reception of Nokia’s new tablet could best be described as interested, but not ecstatic. But the company seems hell-bent on ensuring that its foray into the Windows RT-based tablet world doesn’t go the same way as Microsoft’s Surface RT, which cost the company $900 million. Of course, Nokia is also competing against Microsoft’s Surface 2 for consumer dollars this season, in addition to Apple.