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Satoru Iwata conducts a Wii U “unboxing ceremony” last year.

There’s a new boss overseeing Redmond-based Nintendo of America: Satoru Iwata, Nintendo’s global president and CEO.

Iwata will be taking over the role from Tatsumi Kimishima, who has been Nintendo of America’s leader since 2002. The announcement follows another difficult year for Nintendo as its Wii U console struggles to gain traction in the United States and elsewhere around the world.

Nintendo of America has long been based in Redmond, with a fancy headquarters just down the road from Microsoft’s Xbox headquarters. The Japanese company says the move “will support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment.”

The company says Reggie Fils-Aime, Nintendo of America chief operating officer and president, will continue in that role and report to Iwata. Kimishima will become Nintendo managing director, transferring from Redmond to Kyoto.

 

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