Netflix to offer $11.99 plan, will allow four simultaneous streams

netflix-imageThose with big families or lots of movie-loving friends might enjoy this: Netflix will offer a $11.99/month plan that allows for four simultaneous streams.

At $8/month, users can currently stream two movies or TV shows at the same time. But in Netflix’s earnings report, CEO Reed Hastings announced the new plan today:

A few members with large families run into our 2-simultaneous-stream limit. To best serve these members, we’re shortly adding a 4-stream plan, at $11.99 in the U.S., and we expect fewer than 1% of members to take it.

Interesting that the company only expects one percent of its customers to jump at the new deal. Lots of friends “share” log-info already, so the $11.99/plan may really benefit them.

Netflix beat Wall Street estimates with today’s earnings report, posting $1.02 billion in revenue with a subscriber count of 29.2 million. See more analysis from TechCrunch here.

Just last week, Netflix announced that it was ending use of Microsoft Silverlight’s technology to stream video on Windows PCs and Macs — just as soon as HTML5 video evolves to meet its needs for playing content in the browser without a plugin.

And last month, Netflix launched its long-awaited “Netflix Social” feature, letting its customers connect their Netflix accounts to Facebook to share what they’ve been watching, and to see what their friends have been watching.

Previously on GeekWire: Netflix says it’s dumping Microsoft Silverlight and embracing HTML5, someday