It looks like Microsoft is done bashing Google — for now.
Late last week, Microsoft’s Director of Search Stefan Weitz told California’s KQED that the company’s “Scroogled” campaign is “about finished.”
Back in November, Microsoft attacked Google’s new shopping advertising model and they even created a new word and website to prove it.
Then early last month, Microsoft re-launched the Scroogled assault by featuring ads highlighting the fact that the search giant uses the contents of Gmail messages to deliver ads. That caused Todd Bishop to write how the ads felt a lot like those endless election campaigns full of not-quite-complete information designed to motivate us based on our fears.
Scroogled.com is still up and running, though, so the campaign is not completely toast. Microsoft is also going toe-to-toe with Google in its bid to dethrone Gmail with a new-and-improved Outlook email service.
UPDATE, 5:50 P.M. — Microsoft said that while the ad portion of this phase has ended, the “Scroogled” campaign will continue.
Previously on GeekWire: Microsoft’s new Scroogled ads: Aren’t we smarter than this?
Reach staff reporter Taylor Soper at firstname.lastname@example.org or on Twitter @Taylor_Soper