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Master Chief delivered the first pizza ever ordered via Xbox Live to Larry Hyrb Wednesday at the Microsoft campus.
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People waited in massive lines to get free Pizza Hut Wednesday at the Microsoft campus.

Master Chief has done so much in the last decade, tirelessly fighting off the Covenant in countless epic battles throughout the Halo series.

Now, the quiet legend can add a new accomplishment to his resume: Pizza Hut delivery boy.

And not just any deliverer — on Tuesday afternoon at the Microsoft campus in Redmond, Master Chief had the honor of helping deliver the first pizza ever ordered using Xbox Live.

To officially mark the debut of Pizza Hut’s new Xbox Live “Create Your Pizza App,” reps from Pizza Hut and Microsoft came together to demo the new app.

Xbox Larry Hryb — also known as Major Nelson — and Pizza Hut CMO Kurt Kane arrived to the campus soccer field in epic fashion on a Warthog.

“That moment just made my whole life complete,” Kane said.

Hryb demoed the app and then, Master Chief slowly appeared with two Pizza Hut employees flanking his sides, large Pepperoni Lover’s pizzas in hand — not sure if Hyrb left a tip or not, but perhaps he used Xbox Live Points.

Pizza Hut, which is now the exclusive pizza app on the Xbox (I can’t believe I just wrote that), brings its online ordering service to the Microsoft console, letting gamers order pizza, pasta, wings, breadsticks and other food from the pizza chain for delivery or pickup. The app lets users store their account information for fast ordering, to get back quickly to their games.

Aiming to generate usage of the app, Pizza Hut is offering 15 percent off an order to Xbox Live users who download the app and place an order by May 6. Other promotional features include local deals — offers targeted specifically to particular users based on location.

pizzahutThis is just another example of Microsoft’s move to make the Xbox a focal point of your living room. The Xbox was once just a gaming platform, but it’s expanded to movies, television shows, music, live sports, interactive politics and all manner of digital entertainment.

“What goes better with entertainment than pizza?” said Ross Honey, Xbox Advertising General Manager. “This is about people who like to shop, and we’re making it easier for people to shop around their television starting with pizza. Where we go beyond that, who knows.”

I asked Hryb if more food or even other products people like to shop for — household products or clothes, for example — could be ordered from the Xbox in the near future.

“Let’s see where the audience takes us,” he said. “That’s really what it’s all about — where the interest is.”

So I guess that leaves it to the imagination. What would you like to be able to order from your Xbox? Beer? Groceries? A laundry service?

More photos and video from today’s event below:

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A ridiculous amount of people waited for free Pizza Hut on Wednesday.
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Master Chief just chillin’ on the Microsoft campus .
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Microsoft employees pose with the Warthog.
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I can’t tell if this guy is excited or scared of Master Chief.
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Master Chief posing with the kiddos.

Previously on GeekWire: PHOTOS: Master Chief, Cortana and hundreds of fans celebrate Halo 4 launch

Comments

  • Patrick

    Smart.

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