Lost in Lowe’s? Retailer rolls out new StoreMode mobile map to pinpoint products

lowe's-app44Have you ever been lost at Lowe’s, unable to find the garden hoses or cleaning supplies?

I have, and it’s not fun. Never fear. A new mobile service is here to pinpoint products in the cavernous stores.

Home improvement retailer Lowe’s is partnering with Seattle startup Point Inside on a new mobile feature called StoreMode, which allows shoppers to find products on a map. The new StoreMode service is available for all Lowe’s stores, integrated into the company’s Android and iPhone apps.

iPhone-carrying staffers of the retailer also will be able to access the maps, showing customers where products are located.

Everything from light bulbs to circular saws are designated on the map with a pinpoint.

“Point Inside and Lowe’s just set the high bar for what it means to shop in-store using your mobile phone,” said CEO Josh Marti.  “Five years in development, our big-data StoreMode platform can now semantically search, recommend and spatially locate 100 million product locations and deals at 1750 Lowe’s stores.”

Founded in 2009, Point Inside also works with grocery store Meijer. It raised $3.2 million in funding last year.

  • http://www.christopherbudd.com Christopher Budd

    Having lost many hours of my life to wandering (particularly grocery) stores looking for things, I’ve said this kind of app has been needed for a LONG time.

  • Martin Mehalchin

    This is a great example of how retailers are blurring the lines between what is a physical and what is a digital experience. The Chief Marketing Officer of Point Inside discussed their work with Lowe’s on a panel at this year’s Seattle Interactive Conference. To see the video: https://www.youtube.com/watch?v=CN-yCokTF9k

  • Cee Jay

    The Pinpointing and Bin # sounds very similar to another service called Aisle iQ based in Seattle.