Amazon unveils Look.com, rivaling Zulily in kid’s apparel

lookAmazon.com’s Quidsi unit today unveiled Look.com, a new site that’s designed to sell children’s apparel and footwear. It marks the latest move by Quidsi into the arena of family and home-oriented oriented products, including Wag.com (pet products); Casa.com (home products) and Diapers.com (baby products).

Look.com is selling an array of 40,000 products, segmented by age and gender. brands such as Carter’s, Joe’s Jeans, Columbia Sportswear and others are represented.

The move could have implications for another Seattle e-commerce provider: Zulily.

lookcomZulily’s model differs from Look.com since it sells its merchandise through flash sales, one-time sales in which items are heavily discounted. Nonetheless, Amazon’s arrival could provide a new source of competition as the two online retailers battle for the mind share (and pocketbooks) of moms. Zulily, which raised $85 million at a $1 billion valuation last year, declined to comment when asked about the new rival.

“We know shopping for, or with, your child can be a stressful experience – from searching and finding styles and sizes that you both like, to dealing with dressing room meltdowns and unexpected returns,” said Look.com’s Ganesh Rao in a release. “With the wide variety of clothing available in our browsable closet, combined with quick delivery and free 365-day returns, parents can help their kids feel ready to take on the world one thread at a time.”