Kindle Fire scorching Android tablet market with 33% share

Will Kindle’s soon have airbags to keep screens from being cracked?

In terms of dominating the Android tablet market, Amazon’s Kindle Fire is on fire.

According to some rough estimates from mobile app analytics service Localytics, Kindle Fire devices in the U.S. alone account for 33 percent of all Android tablets worldwide.

The United States alone has the world’s biggest tablet share at 59 percent, with the Kindle Fire and Fire HD tablets taking more than half of that. Barnes and Noble’s Nook has 10 percent share, while Google’s Nexus 7 has just seven percent.

These stats are derived from apps with Localytics’ analytics on them, which include more than 500 million-plus unique devices.

The latest tablet market numbers had the iPad with a 55 percent market share and Android with 44 percent.

Amazon has focused on selling the Kindle Fire in the U.S. only, but recently the Seattle-based online giant announced expanded sales to Europe and its tablets could be sold in China soon.

I own a Kindle Fire HD 8.9″ and am loving it so far. Though I don’t use it on an everyday basis, I have very few complaints. My colleague Todd Bishop and I are huge fans of the “Send to Kindle” Chrome add-on. If you don’t have time to read a full article, this just lets you send the article to your Kindle for reading later.

Previously on GeekWire: Amazon buys the company behind Kindle ‘text to speech’

  • n8

    Am I doing the math wrong? 500,000,000 devices x .44 Android share x .33 Kindle share of Android = 72.6 million Kindles?

    • Joe King (Seattle)

      Those 500M devices must include non-tablets. The analytics firm is bragging about their total reach, which will be some portion of the total number of devices. The 44% and 33% is of tablets and Android tablets, respectively–you need the total tablets number to start with. News reports said ~100M tablets sold worldwide in 2012.

  • http://www.facebook.com/profile.php?id=100004996922828 Jenny Jones

    I have a Kindle Fire HD and I love it! It was easy to understand and the interface is perfect. Here’s the one I have on Amazon http://amzn.to/11SRHbE. If you’re looking for a tablet you should check it out, I think it’s very underrated.