Kate Matsudaira (GeekWire Photo: Annie Laurie Malarkey)
Kate Matsudaira (Photo: Annie Laurie Malarkey)

Kate Matsudaira has left Decide.com, and started a new  company called Pop Forms that’s developing software to help employees and managers be more productive.

Matsudaira previously served as vice president of engineering at Decide.com, and before that served in a similar role at SEOMoz. She joined Decide.com, which is backed by Maveron, Madrona and others, in 2011. Prior to Decide.com and SEOMoz, she worked at Delve Networks, Amazon.com and Microsoft.

Matsudaira, who is raising a small angel round for Pop Forms, is a former GeekWire Geek of the Week.

As it relates to Decide, Matsudaira said: “I wish them all the best and I have no doubt with their amazing team they will do great things.”

Matsudaira said that she has dreamed of starting her own company for year. “I have been talking about going out on my own forever,” she said.

Pop Forms plans to launch soon.


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  • http://www.facebook.com/rwoan Ronald S Woan

    Dang that was a short tenure at Decide…

  • yawn


  • SICoverCurse

    Curse of the 2012 Geekwire Hire of the Year award?

    • oops

      or in other words, definitely not the hire of the year for Decide!

  • http://twitter.com/donalddesantis Donald DeSantis

    Congrats Kate. :) Striking it out on your own is both exciting and scary. Wish you the best.

  • Farren West

    Working the magic Kate, congrats!!

  • SayWhat

    Who is Kate and what has she done?

    Has she actually ever stayed at a position for more than 18 months?

  • http://twitter.com/kevinknoepp Kevin Knoepp

    Congrats Kate. Looking forward to trying out Pop Forms, the screens from the newsletter look pretty awesome.

  • http://twitter.com/ChelsiaHart Chelsia Hart

    Congrats Kate – you are a rockstar! I cannot wait to see all your hard work pay off.

  • http://www.xaprb.com/ Baron Schwartz

    I’m really looking forward to trying out Pop Forms. Kate is a rare combination of hardcore engineer, great leader, and really warm and thoughtful person all in one. I’ve known her for a few years and have sought her advice on multiple occasions for both business and technical topics. Whatever she creates with Pop Forms is likely to have real value for me and my team.

  • Slaggggg

    A year later … the company launches a mailing list linking to articles. This seems to show the success of hiring an effective publicist over actual technical accomplishments.

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