There’s a lot of news shaking this week in online real estate as the Real Estate Connect conference takes place in New York City — featuring speakers such as Zillow co-founder Rich Barton and Craigslist creator Craig Newmark. Bellevue-based Imprev also is making some news at the event, announcing today that it will add the ability for RE/MAX agents to create single property Web sites; add YouTube videos to those sites and easily manage additional marketing materials such as e-cards, flyers and brochures.
The new tools will be made available to 70,000 RE/MAX agents beginning this month, creating a potentially lucrative revenue source for 13-year-old company. Imprev’s Premier Agent Campaigns, Premier Video-based Home Tours and Premier Agent Single Property Websites are being made available to agents for an annual subscription of $199, or agents can sign up for all three services for $299.
If just 1,000 agents sign on for the new package, Imprev could reap $300,000 in annual revenue.
“RE/MAX continues to lead the industry with inventive and integrated technologies that make it easier for agents to reach buyers and sellers,” said Mike Ryan, RE/MAX Executive Vice President, Global Communications and Branding. “These new modern marketing products address the growing digital orientation of consumers who are living in a mobile-centric world.”
Last May, Zillow unveiled a new service that gives agents Web sites for $10 per month, with those in the company’s Premier Agent program getting the service for free.