Nearly a year and a half after Seattle-based Dashwire agreed to be sold to Taiwain smartphone maker HTC for up to $18.5 million, the company is being relaunched to help mobile operators with smartphone transitions and other software that improves user experiences.

Founded by former Microsoftie Ford Davidson in 2006, Dashwire has developed a mobile phone back-up service that allows users to easily sync contacts, photos, text messages and other content to the Web. Its technology was integrated with HTC’s own HTCSense.com cloud service, but that was shut down last year.

Since then, Dashwire has operated as a wholly owned subsidiary and embedded its software into HTC’s devices, which offers mobile and web apps that help phone owners setup and personalize devices.

With the re-launch, HTC hopes that Dashwire will continue to support its global partners, both operators and hardware manufacturers. 

“We’re not simply selling software, we’re re-launching as an initiative to build a movement, making smartphones more accessible and useful for millions – if not billions – of people,” Dashwire CEO Peter Polson said in a press release.

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