The incubator is the latest step for Invoke Media, the development and design firm that spun out social media management startup HootSuite in 2008.
Now, with more than 200 employees, HootSuite is a force in the social media arena. It is also one of the best performing angel investments to date for Entress, whose backed about 100 startups over the years.
Because of that connection to HootSuite, Entress said that he wanted to work more closely with the Invoke team, which in addition to HootSuite has spun out Food.ee, a corporate food ordering service, and worked with Sprout at Work, a workplace wellness startup. Invoke Labs also is working with startups memelabs and Quietly.
Entress said that he’s excited about the prospects of Invoke Labs, and will likely spend about one day per month serving as an advisor to the incubator. Others involved in the effort include Holmes, as well as Invoke founders David Tedman and Dario Meli.
“At Invoke Labs, we look for smart people with compelling ideas that have a lot of potential. Combined with our culture and experience, we think we can help build some really amazing businesses,” said Tedman in a release.
We’ve certainly seen the rise of a number of accelerators and incubators in the Northwest region, from 9Mile Labs in Seattle to PIE in Portland. Many of the incubators take a small equity stake in addition to offering office space, business connections and mentorship.
I bumped into Entress this morning in an elevator on the way to the World Financial Symposiums where he’ll be speaking later this morning on a panel about angel investing. We’ll have updates from the event later today.