greencupboards_logo_with_wordingGreenCupboards, a Spokane startup led by 27-year-old entrepreneur Josh Neblett, has changed its name to Etailz and acquired the assets of Ecomom.

Etailz, which sells more than 25,000 environmentally-friendly products, including beauty, home and office products, declined to disclose the size of the purchase. It plans to relaunch Ecomom later this year.

The acquisition follows the suicide of Ecomom founder Jody Sherman earlier this year.

“Over the past 5 years, etailz has worked hard to create a place where families can shop knowing that the products we offer will be safe for their home and the environment,” Neblett wrote in a message on the Ecomom Web site. “We are pleased to have the opportunity to continue the work inspired by ecomom’s dedicated founders and employees.”

Neblett of GreenCupboards
Josh Neblett of GreenCupboards

Etailz is not very well known in the Pacific Northwest startup circles. But when I caught up with Neblett last year the former Gonzaga University student was pulling in more than $1 million in monthly revenue for the company. Neblett, working in conjunction with Spokane venture capitalist Tom Simpson, built the e-commerce business on $288,000 in seed capital.

In a press release today, Neblett said that they were saddened by the events which led to Ecomom’s liquidation.

“We are pleased to have the opportunity to continue the work conceived and inspired by ecomom’s dedicated founders and employees,” Neblett said. Ecomom, which raised more than $12 millon in funding, shut its doors in February. 

Sherman’s suicide sparked a lot of discussion in the technology industry, and Business Insider wrote an in-depth story on the tragic situation which you can read here.

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