[Editor's note: Be sure to join us in person April 11 for the GeekWire Radio Show, live on stage for the first time, at the HUB Seattle in Pioneer Square.]
T-Mobile USA this week made a series of attention-getting moves — finally landing the iPhone, and rolling out a major change to the way its customers will pay for their smartphones.
The company is breaking from the tradition of wrapping — some might say hiding — the cost of a phone inside a wireless contract. Instead, T-Mobile customers will pay for their phones in interest-free installments. Once the phone is paid off, they’ll be done paying for the device.
Our guest in the studio is Andrew Sherrard, the senior vice president of marketing for T-Mobile USA, who answers our questions about the new strategy. Will it ultimately be cheaper? What does it mean that T-Mobile customers will no longer have contracts? What happens if customers want to change to another carrier or get a new phone? What does this mean for existing T-Mobile customers, and could the changes by T-Mobile force the larger players in the industry — Verizon, AT&T and Sprint — to change how they do business?
That discussion begins in the second segment of the show, at the 8 minute mark.
The show starts with our weekly news roundup. Topics this week include Wal-Mart’s idea to have customers deliver packages to other customers and compete with Amazon’s network of delivery lockers; Amazon’s pending acquisition of Goodreads, adding new social networking capabilities to its e-reading business; and our first look at Safeco Field’s gigantic new high-definition video scoreboard.
Name that Tech Tune: Which phone used this version of the T-Mobile ringtone?
App of the Week: Evernote 3.0 for Windows Phone 8.
Listen to the show above or via this MP3 file.
GeekWire airs on 97.3 KIRO-FM in Seattle at 7 a.m. and 9 p.m. every Saturday, except when preempted by live sports. The show runs every weekend on GeekWire.com. You can receive every episode using this RSS feed, or subscribe in iTunes. Also find us on Stitcher.
- key specs
- reviews • 8
- Operating systemiOS (7)
- Screen size4 inches
- Internal memory16 GB
- Carriers (US)AT&T
- Dimensions4.9 x 2.33 x 0.35 in
- Weight4.65 oz