[Editor’s note:  Be sure to join us in person April 11 for the GeekWire Radio Show, live on stage for the first time, at the HUB Seattle in Pioneer Square.]

T-Mobile’s Andrew Sherrard. (Erynn Rose photo)

T-Mobile USA this week made a series of attention-getting moves — finally landing the iPhone, and rolling out a major change to the way its customers will pay for their smartphones.

The company is breaking from the tradition of wrapping — some might say hiding — the cost of a phone inside a wireless contract. Instead, T-Mobile customers will pay for their phones in interest-free installments. Once the phone is paid off, they’ll be done paying for the device.

Our guest in the studio is Andrew Sherrard, the senior vice president of marketing for T-Mobile USA, who answers our questions about the new strategy. Will it ultimately be cheaper? What does it mean that T-Mobile customers will no longer have contracts? What happens if customers want to change to another carrier or get a new phone? What does this mean for existing T-Mobile customers, and could the changes by T-Mobile force the larger players in the industry — Verizon, AT&T and Sprint — to change how they do business?

Also see this T-Mobile FAQ and this demonstration of the new HD Voice capabilities.

That discussion begins in the second segment of the show, at the 8 minute mark.

[Related: T-Mobile confirms layoffs as part of ‘operational changes’]

The show starts with our weekly news roundup. Topics this week include Wal-Mart’s idea to have customers deliver packages to other customers and compete with Amazon’s network of delivery lockers; Amazon’s pending acquisition of Goodreads, adding new social networking capabilities to its e-reading business; and our first look at Safeco Field’s gigantic new high-definition video scoreboard.

Name that Tech Tune: Which phone used this version of the T-Mobile ringtone?

App of the Week: Evernote 3.0 for Windows Phone 8.

Listen to the show above or via this MP3 file.

GeekWire airs on 97.3 KIRO-FM in Seattle at 7 a.m. and 9 p.m. every Saturday, except when preempted by live sports. The show runs every weekend on GeekWire.com. You can receive every episode using this RSS feed, or subscribe in iTunes. Also find us on Stitcher.


  • Mike_Acker

    the most obnoxius thing about t-mo’s plans is: they advertise a monthly price and then demand payments at 30 days . Every time a month has 31 days — 7 times a year — your must pay day moves up on you 1 day . it’s disingenuous and a pita for your monthly budget

  • John

    TMO is a JOKE. The service is no better then Boost mobile and they are still unable to penetrate walls, as was tested with their current LTE signal in Seattle. $5O for the rate plan and a $20 EIP for 24 months. I would gladly pay $10 more a month for Verizon with a network that works and is available when I need it, not having to rely on WIFI for my signal. RIP TMO!

Job Listings on GeekWork