iPhone5s-PF-5UPHero_FEATURES_PRINTSome love it. Others have never heard of it. And for a few, it shut down their phones.

That’s the consensus on iOS 7 from the 20 or so iPhone owners I polled today outside the University Village Apple Store in Seattle.

A couple people were forced to come to the store because when trying to install iOS 7, the update broke their phones.

“It wouldn’t work and it just kept showing me a cable connected to iTunes, but it wouldn’t let me connect to iTunes,” one iPhone owner said. “Then, it wouldn’t let me do anything. It was the iBreak.”

You can watch some of the reaction in the video above, or read the soundbites in writing here:

iPhone5-34Flat-iOS7_PRINTPeople who like iOS 7:

  • “I think it’s a good improvement. Before it was released, I was considering switching to Android because a lot of the newer phones through other companies have different features. I’m still debating and not sure if I’ll upgrade to the new iPhone. But I like the new OS. It’s something they should have done a long time ago. After I saw it, I was like, ‘This is such an easy improvement to just do a redesign.’ It’s something they should have done before. I think it’s a little late.”
  • “Any time a new user interface refresh comes out, you’re going to like some things and hate some things. So generally, it’s better. It feels better, it feels faster, it feels more efficient. It’s cleaner. It makes the focus on your content rather than the app. I like that. But there are some things, like the colors. The notes app is all yellow, and I hate yellow. And I’m getting used to flat aspect — it takes a while to get used to. Now when you go back to your iOS 6, the old one kind of looks dated, and so you get used to it. At first, it’s very jarring and a lot of users won’t like it, so I think it will take a while to get used to it.”
  • “I’m pretty stoked on it. Initially I was a little hesitant on the new flat design, but as I’m getting used to it I’m definitely loving it. I’ve been an iPhone user from the start and been used to the shadow and 3D look, but it’s nice to have a change for once. You know, new device tomorrow and new OS, it’s definitely a good time to be in the iPhone world.”
  • “I like the sleek look. The icons are a little bit different. No complaints. It downloaded great.”

iPhone5s_Gld_iOS7_PRINT 2People who don’t like iOS 7:

  • “You know, it looks like a copy of some of the more recent apps like the Samsung apps, as far as like color and how it works. I haven’t tried it long enough to really get a good idea of how it works, but it looks a lot different and it’s similar to previous apps of other manufacturers. I think they are just trying to blend in with the current generation of apps and software and how it looks and performs. They’re trying to attract more younger people to use it.”

People who don’t know what iOS 7:

  • “Is that the new one that’s coming out? (Told it’s the new software, not the new device). Oh, I guess i’ve heard of it but I don’t know what it is.”
  • “iOS 7? No. That’s because I’m not a techie geek at all.”
  • “Yeah, that’s like what’s on the new iPhones, right?”
  • “I’ve just barely heard of it because I work in the restaurant next door and the [Apple Store] guys come in and have mentioned being a little stressed out about tomorrow.”

People whose phone broke because of it:

  • “I tried to do it last night and I haven’t updated in my phone in a long time, so it took five hours. Then, it told me I needed to plug the phone into my iTunes and I don’t have a Mac. So then, it re-synced — which took another hour — and after that my phone wouldn’t work at all.”
  • “I tried to update, but it gave me an error and then the phone wouldn’t work. It wouldn’t work and it just kept showing me a cable connected to iTunes, but it wouldn’t let me connect to iTunes. It wouldn’t let me do anything. It was the iBreak.”

People who don’t care:

  • “I’ve heard about it. It’s just a new iOS — new interface, new skin, new color, new programs. I’m not excited about it. It’s just another OS. I couldn’t care less. I’ve got an iPhone, Windows and an Android. I like Windows the best. I like the tile interface much, much better. It’s much cleaner and slicker than both.”

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  • iBummed

    I dislike iOS 7 so much, I’m getting an LG G2 this weekend. IMHO, this is a downgrade, not an upgrade. The icons are lack luster, one dimensional, not elegant, just like MS Metro, a rip off of it, clearly. A kindergartener could have produced these icons. The animation of the icons coming at you is kinda freaky and covers up processor lag time. The messaging center letters are so thin and hard to see, again, one dimensional, boring (yawn) I don’t like to text at all with them! The colors are so bright and obnoxious, and the bright white, you need your sunglasses when operating. I loved my iPhone until yesterday when I mistakenly DL’d iOS 7, big mistake. Apple forever lost a customer in me.
    I hate it so much I am adding a new line to my phone plan so I can get rid of my iphone, I don’t care about spending more money. UI is what ppl liked about Apple. If you want to be innovative, DONT COPY other UIs that aren’t successful, (MS Metro)

    • Pixie

      I couldn’t have said it better myself! I was headed to purchase an iPad and an iPad mini! I will save my pennies and go with a Kindle Fire now instead! No thank you Apple! If you you don’t have enough confidence in your product to NOT conform to the masses of windows and android then NEITHER SHOULD I!

    • Beto

      I completely agree!!! I mean, design is what made Apple what it is, and now they come up with this cheap and lousy look. Its a pathetic and desperate COPY of Windows 8 and Android. I still cant believe it.

  • Yuck

    It looks like they took iOS6, WP, Android, and a box of neon crayolas and put them in a blender.

  • Bhärat

    I hate this new update..ruined my iphone..looks like junk..hate that big bar down which is affecting home screen wallpaper fully..god save us.,apple should redesign ios7

  • greenagain

    All these comments from Microsoft employees again on their lunch break..

    • Guest

      You should really change your talking points as frequently as you do your aliases. They’re getting stale.

    • atlanna

      I am not nor ever been an Mircrosoft employee, I loved my phone until the update tonight, now I’m so sorry

      • Truro

        I agree. I hate it. The keyboard sucks. I hate the calendar. It’s slower to update your email. I’m sorry I ever downloaded it.

  • DS

    Horrible, horrible, horrible!! I think these guys at apple have nothing to do but play with themselves so they think everyone else wants to as well!!
    what a waste of my time and energy to have to adapt to their new system, which is not as user friendly as the previous. REAL people use their phones in business and don’t need the extra stress of trying to make a phone call and keep track of things. They are obviously catering to kids who use it as a play toy.
    I’m dumping iphone!

    • Julio

      Damn calm down nigga….

  • muncus

    has anyone figured out how to get rid of the new system and go back to the old one i really hate the new one.

  • atlanna

    I Hate Hate Hate the new iPhone update! Give me an option to switch back or to control the colors and looks of my screen ! ufffffff I’m thinking of switching phones I hate it so much… I know I said that but I really can’t stand it, it’s ruined my iPhone and my iPad

  • Sunshine Cadet FL

    I installed ios7 on my iPad 2 and immediately upon seeing it I had a strong negative reaction to its cheap, unpolished look. It felt like someone stole my adult iPad and replaced it with a child’s dumbed down version. No issues with installing the update itself, flawless actually. As far as how it actually works- it seems buggy as hell, more so than with previous updates. I keep getting bounced out of apps and the keyboard is much slower and less responsive and keeps adding extra characters like ‘q’ and ‘v’ often when typing. None of the so-called improvements seem like improvements, but rather change-for-the-sake-of-changing gimmicks.
    Overall, I hate the new cheap, unfinished look of iOS 7 and find its software changes underwhelming. I have no intention of installing it on any of my other (or my family’s) apple devices.

  • rwainct

    Unilateral force change to the operating system individuals already purchased…. arrogant to a fault. Personally, I much preferred the look and feel of the former system. Next phone will not be an Apple product. Sorry your attitude and actions dictate change.

  • Lux Faros

    This update sucks. My iPhone looks and operates like a second rate fisher price product. Resurrect Steve Jobs or cut down the apple tree. I’m ready to unfortunately switch back to Google products that provide what they advertise and not a poor excuse for a high school tech project.

  • Vic

    New update crashed my ipad cost us a fortune, hate I hate it, always loved it til this new update caused us few hundred dollars may just switch to android pad so upset

  • Pekoe

    ibummed, could not agree with you more. The iOS7 home page is FLAT, bright and does look like a 6 year old with crayons designed it. It lacks the special appeal and has lost its quality features. I guess if you’re a person who says, ‘like’ 3 or more times in one sentence, iOS7 would, like, appeal to you! I am definitely looking into other phone options that have a more sophisticated grownup look and features.

    I think Steve Jobs must be rolling over in his grave. BTW I highly recommend reading his auto-biography. He was 100% quality oriented.

  • zacnharley

    I hate the new update!!! My phone is slower, it uses up the battery and I can never check my voicemails because it keeps locking up every time I try!! THIS NEW UPDATE SUCKS!!!!

  • Caz

    I absolutely hate the latest iPhone update. I am fed up with the phone dialling and calling the last number used, by itself. I hate the fine font. I hate the way itunes is operating or not…. most of the time. I am bashing play, with frustration, because half the time a song will not play. As I use this function for my work, I look like an idiot. Finding the ‘search’ in itunes is a challenge and from what I can see, you have to scroll back up to the top to get there.
    The usual thing. No instructions…. just work it out yourself. I am not buying an iphone ever again and I am a hardened Apple user. I am sick to death of apple updating itunes. Why do they think we need a new process all the time. It is just plain bloody annoying.

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