It’s been easy to embed Tweets for quite some time now, but Facebook did not offer a similar tool for its content — until now.
The social network giant rolled out Embeddable Posts today, allowing users to embed their statuses and photos outside of Facebook on third-party sites.
However, Embedded Posts are not available to everyone just yet. Facebook is giving access to CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable to start out. Soon, though, others will be able to copy HTML from posts and embed them.
People will be able to like or share the content straight from the third-party website, unlike Twitter, which gives you a pop-up window when you want to retweet or favorite embedded Tweets. Only public posts will be embeddable.
This move would appear to be part of a continued trend to make Facebook more useful to celebrities, journalists and other users with large followings, a group of users typically courted by Twitter. The company recently rolled out verification for the pages and profiles of high-profile people and businesses, so that users could rest assured that yes, they liked the official Justin Bieber fan page.
If you have a habit of making your Facebook posts public, you may want to reconsider. According to one of the answers in Facebook’s help center about the new functionality, users will not be notified when a post gets embedded.
Facebook is also testing out a new feature called “On This Day,” that lets you see content that was posted exactly one year ago.
Blair Hanley Frank contributed to this article.
Previously on GeekWire: It’s now illegal for employers to ask for your social media passwords in Washington … Persona wants to help you get hired by protecting your social media reputation 24/7 … Geek on the Street: Facebook’s stock is soaring, but do people think it’s still cool?