expedianewdesign12The homepages of travel websites are usually chock-full of information, from travel offers, trip itineraries and advertisements.

Expedia, however, is looking to simplify the user experience with a new design that focuses on large images.

The Bellevue-based company is testing out a new website layout via a banner at the top of the homepage that reads: “Be a part of something BIG. We’re working on a new look and want your feedback.”

The new look, pictured above, is all about big images and far fewer things to click on.

Here’s the current design:

expediaolddesign

The beta design reminds me a bit of Orbitz and airbnb, two travel sites that feature images predominately.

The image-inspired strategy isn’t new for Expedia. In January, as part of its “Find Yours” advertising campaign, Expedia introduced a Facebook app called “Find Your Story“ that allows users easily put together motion pictures with their travel photos. It’s a clever way to help people create shareable memories from their trips.

Expedia, one of the top performers in Seattle tech for 2012, remains the top dog in online travel. The site accounted for 31 percent of all page views in the category and had $4 billion in worldwide sales in 2012.

So, what do you think? Do the simpler design and big photos improve your searching experience? Or do you prefer all your information and options at once?

H/T tnooz

Comments

  • http://twitter.com/nkaiser Nathan Kaiser

    Great work to Bill Nordwall and everyone at Foundry Interactive. I have worked with them a number of times and they are exceptional.

    • http://twitter.com/billnordwall Bill Nordwall

      Thanks, Nathan!

      But credit where it’s due goes to the incredible design development and product teams at Expedia, who’ve spent over a year developing and refining an front-end framework, back-end platform and responsive design . What you see here is just a small part of the amazing work they’ve been doing. A joy and a privilege to work with such an amazing team.

    • http://twitter.com/billnordwall Bill Nordwall

      Thanks, Nathan!

      But the real credit goes to Expedia’s incredible design, development and product teams. They’ve been developing and refining a beautiful responsive front-end design and development framework, only a small portion of which is seen here. Anyone who has tried to rebuild a major feature at a large company knows how hard it can be, and they made it surprisingly easy.

      Such a joy and a privilege to work with such a capable team.

  • Jason Chandler

    Bill – thanks for the credit to CSE, UX and Product; you rock man! I don’t think it could have worked without all of us on the project! Can’t wait to do this to the remaining pages…

  • Matthew

    Expedia website navigation no longer works for me. Can’t search hotels. Forced to use other sites.

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