Here’s yet another sign of the movement toward mobile devices: ESPN, for the first time ever, saw more unique visitors on its mobile properties than on ESPN.com in September.
According to comScore’s Multi-Platform data, ESPN saw 47.4 million people using its mobile products — just a tad more than the 46.1 million accessing ESPN.com. This marks the first month that ESPN has seen more unique users on ESPN mobile properties than ESPN.com.
Out of ESPN’s record-setting 72.7 million unique users, 36 percent of those exclusively accessed content on smartphones and tablets. In addition, 44 percent of all time spent on ESPN digital content came via mobile devices.
Other stats from ESPN in September:
- Users watched 326.4 million digital video clips on ESPN platforms in September, a record-high number of monthly starts. 77% of clips were viewed on computers, 16% on mobile devices and 6% on connected TVs.
- Viewers spent 650 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms, up 21% from last September.
- ESPN sent 4.1 billion alerts in September, up 70% from a year ago.
- ESPN networks and ABC sports television content generated 15.0 million tweets in September, 20% of all TV-related activity during the month. ESPN itself was the No. 5 most-social TV network, with 1.9 million unique users sending 6.9 million tweets about ESPN content.