AudienceScience is cutting staff again. The Bellevue digital marketing company, formerly known as Revenue Science and digiMine, has laid off employees.
“AudienceScience had a small strategic layoff to further align employee skillsets with its enterprise technology offering,” the company said in a statement. The company declined to say how many people were let go, though a source tells us that about 15 people were laid off.
Last month, a SEC filing indicated that Audience Science raised $9.2 million, looking to help build out tools that give advertisers more control over their audience and digital ad spending. It also named former PopCap executive Bob Chamberlain to the role of chief financial officer. At the time, the company said it employed about 200 people.
“We are investing heavily in building out our global infrastructure and are deeply focused on expanding our footprint in China as well as elsewhere in Asia,” said Michael Greene, director of research at the company.
AudienceScience laid off about 33 employees last November, and closed its ad network business on January 1. Its backers include Mayfield Fund, Mohr Davidow Ventures and others.