allrecipes1The print magazine business is in a bit of disarray, with titles pulling the plug nearly every month. But magazine publisher Meredith is not tossing in the towel on print, announcing today that it plans to launch a new title arounds its newly-acquired Allrecipes.com site this November.

The Wall Street Journal notes that it marks the first new magazine from Meredith in 15 years.

allrecipes-magazineBased in Seattle, Allrecipes was acquired by Meredith last year for $175 million. The Web site attracts about 16 million visitors per month, and Meredith is shooting for a circulation of 500,000 with the print title. Editorial content in the recipe category is a bit easier to produce than in news or features, since much of it is user-generated.

The magazine will be edited by Cheryl Brown, who ran Gourmet magazine before it closed in 2009. In a press release, she noted that the magazine, which will be published six times per year, “will have a distinct voice and personality” that “will speak to real everyday cooks.”

“We’re big believers in print, and so far what we’re seeing is print continues to be the mode of choice for a lot of our female consumers,” Tom Harty, president of Meredith’s National Media Group, told the Journal. Meredith also publishes Better Homes and Gardens, Parents, Family Circle and Fitness

Comments

  • http://www.alvinashcraft.com/ Alvin Ashcraft

    That’s weird that they say it’s launching in November. We subscribed a few months ago and just got our first issue of this magazine about two weeks ago.

    • johnhcook

      It may have been part of their initial test, but I am asking the company more about it now.

      From the press release:

      Meredith conducted tests of an Allrecipes magazine concept this spring, bundling it with issues of popular Meredith titles such as Better Homes and Gardens, Parents, Family Circle and Fitness. Meredith also promoted it on its popular digital sites, including Allrecipes.com.

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