It’s been about two weeks since Instagram unveiled its 15-second video feature and the response has been excellent for the Facebook-owned media-sharing platform.
Less than 24 hours after its debut, more than five million videos had been posted, while it appears that Instagram is already pushing Twitter-owned Vine out of the social media landscape. Some, though, certainly have some concerns about it.
Regardless, it’s another tool for companies to take advantage of. Simply Measured, a Seattle social media analytics startup, just published a report showing which big brands are using Instagram’s new video capabilities most effectively.
Out of the 67 percent of the Interbrand 100 Top Brands, 16 percent are now using Instagram video. But there are five companies doing it far better and averaging three times the amount of engagement than all the others:
1. Nike (Two videos posted, 119,250 total engagement)
2. Starbucks (One video posted, 53,452 total engagement)
3. MTV (Two videos posted, 29,750 average engagement)
4. Disney (Three videos posted, 21,363 average engagement)
5. Burberry (One video posted, 18,679 total engagement)
Being a sports nut, my personal favorite was Nike’s first-ever video that was published just after LeBron James led the Miami Heat to its second-straight NBA Championship. Great stuff.
Simply Measured, which raised $8 million in January from Bessemer Venture Partners and MHS Capital, is led by Aviel Ginzburg, Damon Cortesi and Adam Schoenfeld. The company was recently named Startup of the Year at the 2013 GeekWire Awards.
Previously on GeekWire: The photo frame of the future? Familiar looks to stitch together photos and videos on idle iPads