Blackberry CEO Thorsten Heins.
Blackberry CEO Thorsten Heins.

Apple is known to many as a pioneer in the field of technological innovation, but Blackberry CEO Thorsten Heins thinks otherwise.

In an interview with The Australian Financial Review, the CEO praised Apple for its past innovation but said that the company is behind the times.

“History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly,” Heins told AFR. “The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”

His comments come just days before Blackberry’s new flagship smartphone, the Blackberry Z10, hits shelves. Heins also said that he expects there to be 100,000 apps available in the Blackberry marketplace by the time the Z10 debuts.

Blackberry recently rebranded its company two months ago when it announced the new Z10 and Q10 smartphones.

Previously on GeekWire: Solavei is first carrier to bring new Blackberry Z10 to the U.S. for the princely price of $999

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  • Matt Wass de Czege

    I do agree with Heins. Apple has made minimal changes to their interface while others are. The Z10 is a great device and will hopefully push the industry.

  • Jeff Robinson

    Good for Thorsten in “grabbing” a headline or two and for pointing out that yes, Apple is way behind the times.

    I wrote this piece today as a follow up to my blog ” Has Apple Reached the Tipping Point” – I hope your readers enjoy it.

    Investing 101 – Apple’s Lessons for Investors


    Jeff Robinson


  • ChetCrunch

    Okay sure, Heins “grabbed” a headline. I’ll give him a very small and unenthusiastic pat on the back for getting the attention of the tech news. (Although we should remember that he is the CEO of Blackberry so this feat is actually more of, well of a nothing.) Come on fellow commenters, nobody cares about the Z10 and it’s 100,000 apps. If we’re going to talk about innovation or lack thereof, is Apple really the company we’re going to focus on? Have you heard of a company called Blackberry? They’re actually featured in the article above. They haven’t done anything cool ever. Ring a bell?

  • Cindy Engstrom

    this guy continually embarrasses himself … wish i didn’t love my blackberry so much but me and my biz gals all do (i carry an iphone too). Apple doesn’t need to do anything …they are queen.

  • Scott Moore

    That was funny. At first I thought it was an article from The Onion.

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