Currently when you search on Bing, the right-hand sidebar provides “Social Results” with your Facebook friends’ “Likes,” photos and profile information, given that your Facebook account is connected.
But beginning today, Microsoft says that there will be an average of five times more Facebook content from your friends in the sidebar, including status updates, shared links and comments from friends.
Bing hopes that this makes it easier to see who and what your friends have shared related to your search query. For example, if you do a search for “Seattle Seahawks,” you’ll be able to see comments, pictures, posts and much more from your Facebook friends.
There a couple more tweaks that Bing made. You’ll be able to see “expert opinion” on search queries with results from Twitter, Quora, FourSquare and more on the sidebar. There’s also a “Friends’ Photos” experience, which spits out photos from your Facebook friends based on what you search. For example, if you search “Mount Rainier,” pictures from your buddy’s hiking trip from there might show up on the sidebar.
Bing has also removed the need to hover over a friend to see more info. Everything is now laid out in the sidebar and there’s a “+” icon that lets you see more information if needed.
On Wednesday, Facebook partnered with Bing for its new search product called “Graph Search.” Graph Search is all about helping Facebook users search for things their friends have shared. If your Graph Search comes up empty, Facebook will provide Bing results for the web at large powered with social context.
This continues a strong relationship between Facebook and Microsoft, a partnership that dates back to 2007 when Microsoft invested $240 million in the social network.
Previously on GeekWire: Big win for Microsoft: Facebook partnering with Bing for “Graph Search”