AudienceScience scores cash, names former PopCap exec as CFO

audiencescienceAudienceScience has raised additional capital and named former PopCap Games executive Bob Chamberlain to the role of chief financial officer.

The marketing services company declined to comment on how much cash it raised in the most recent round, but a SEC filing indicates that it has reeled in $9.2 million of a $15 million round.

“We are investing heavily in building out our global infrastructure and are deeply focused on expanding our footprint in China as well as elsewhere in Asia,” said Michael Greene, director of research at the company.

Chamberlain, who helped sell PopCap to EA for as much as $1.3 billion, is a longtime CFO in the region having previously filled that role for tech companies such as F5 Networks, WatchGuard Technologies and Payscale. He joined the company, which is now focusing on a SaaS-based platform for marketers, in March.

The company now employs about 200 people, split over three continents. AudienceScience laid off about 33 employees last November, and closed its ad network business on January 1.

Originally started as digiMine in 2000, the company later changed its name to Revenue Science. It has been heavily-funded over the years, pulling in more than $70 million from backers such as Mayfield Fund, Mohr Davidow Ventures and others, though the bulk of that funding came in its early years when it was focusing on online advertising.