In the latest chapter of the bash-fest between the two mobile carriers, AT&T began running attack advertisements yesterday in The New York Times, The Wall Street Journal, and USA Today. In the ad, AT&T claims that T-Mobile’s network has twice as many dropped calls, twice as many failed calls and 50-percent slower download speeds.
“Don’t be fooled by their misleading claims,” the small text at the bottom of the ad reads. “For the better network experience, count on AT&T.”
This comes more than a month after T-Mobile CEO John Legere reportedly labeled AT&T’s network as “crap.” He went on to criticize his bigger rival’s marketing efforts, noting that he “saw more honesty on a Match.com ad than AT&T’s coverage maps.”
Seems like so long ago when AT&T wanted to buy T-Mobile for $39 billion, doesn’t it?
Reach staff reporter Taylor Soper at firstname.lastname@example.org or on Twitter @Taylor_Soper