AT&T thinks poorly of T-Mobile and they’re running full-page newspaper ads to prove it.

In the latest chapter of the bash-fest between the two mobile carriers, AT&T began running attack advertisements yesterday in The New York Times, The Wall Street Journal, and USA Today. In the ad, AT&T claims that T-Mobile’s network has twice as many dropped calls, twice as many failed calls and 50-percent slower download speeds.

“Don’t be fooled by their misleading claims,” the small text at the bottom of the ad reads. “For the better network experience, count on AT&T.”

This comes more than a month after T-Mobile CEO John Legere reportedly labeled AT&T’s network as “crap.” He went on to criticize his bigger rival’s marketing efforts, noting that he “saw more honesty on a ad than AT&T’s coverage maps.”

Seems like so long ago when AT&T wanted to buy T-Mobile for $39 billion, doesn’t it?

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  • Guest

    Congratulations to T-Mobile! As a friend of mine said, “First they ignore you. Then they laugh at you. Then they fight you. Then you win.”

    • Andrew

      You forgot “then they try to buy you” ))))

  • ChetCrunch

    I don’t know what bothers me more, that companies spend millions of dollars focusing on bashing competitors instead of bettering their products/services, or that these ads actually work. Come on humans.

  • Michael Hazell

    Well, if you’re not friendly, then your an enemy. Since AT&T couldn’t acquire T-Mo, they still have to compete with them.

  • Bob

    TMob has not said the last word

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